Intact Ventures invests in Alert Labs

Alert Labs has built technology meant to protect homes from flood damage

Intact Financial Corp.’s strategic venture arm is the newest investor in Alert Labs Inc., which designs cellular-connected home protection technology.

“This represents Intact Ventures’ first investment in Canada. It’s exciting to support a company like Alert Labs that is developing technology that will help protect homeowners and mitigate risk,” says Karim Hirji, senior vice president, Intact Ventures. “We appreciate the importance of providing homeowners and businesses with innovative solutions that are easy to use, cost effective and reliable. The value of this type of technology will continue to grow as we adapt to climate change.”

Alert Labs’ Flowie water sensor and Floodie companion sensor work together to protect homes from flood damage, and to provide minute-by-minute water use information. This allows Alert Labs’ analytics engine to identify leaks from the municipal water supply, like a leaky toilet or malfunctioning furnace humidifier, and to share insight into water conservation opportunities, according to Alert Labs’ announcement.

Homeowners receive email and mobile alerts for floods, leaks, high or continual water use and power outages. Alert Labs’ sensors are cellular-connected with a built-in battery backup, which means they don’t rely on WiFi and will continue to operate during an ice storm or power outage. Flowie also reports basement temperature and humidity which gives early warning about environments with higher potential for mould or freezing pipes.

In 2015, Canadian insurance companies spent approximately $2.6 billion repairing homes due to water damage, the announcement states. In the U.S., 45% of the $41.2 billion in home insurance claims were due to water damage and freezing pipes. In the next five years, it’s expected that North American insurers will spend more than $100 billion to repair water damage in customers’ homes.

“It is inspiring to have Canada’s leading insurance company believe in our vision and goals, and we’re grateful for the financial support of our investors. This will ultimately enable us to share our products with more customers,” says George Tsintzouras, CEO of Alert Labs. “We’ve designed our sensors with our customer’s experience as the top priority. Our sensors are as easy to install as a watch or a Fitbit – everyone can do it with no tools or professional installers.”

BDC Capital, Garage Capital, Hedgewood Inc., and several angel and private investors have also invested in Alert Labs in order to accelerate marketing activities and scale business operations.

Copyright © 2017 Transcontinental Media G.P.
Transcontinental Media G.P.