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Aviva Canada now offers Maple Leafs and Raptors fans a unique home, auto insurance experience

Insurer offers team-branded protection.

Raptors and Maple Leaf fans can now expect a “one-of-a-kind home and auto insurance experience”, thanks to a new partnership between the sports teams and Aviva Canada.

Today, Aviva Canada announced a new partnership with MLSE to launch team‐branded and fan‐focused home and auto insurance programs, which is the first of its kind in Canada and P&C insurance, Jason Storah, executive vice-president of Aviva Canada told Canadian Insurance Top Broker.

The new program will deliver exceptional insurance coverage at a competitive price through an easy‐to‐use digital experience, and will provide unique engagement opportunities that connect fans with the Maple Leafs and Raptors like never before, Storah said. “We’ve created an immersive branded customer journey for fans, through which their insurance experience will feel consistent with how they engage with their favourite teams, from start to finish.”

This includes experiencing, for example, the same music fans would hear at a game, when calling for an insurance quote.

“We’ve been fans of both teams for years and are proud to provide coverage to our fellow fans,” said Storah, adding that while the partnership is an exclusive deal between Aviva and MLSE, the broker channel remains the primary focus for Aviva.

“Our fans carry their passion for the Maple Leafs and Raptors into every facet of their lives, and we are always exploring new opportunities to reward them for their loyalty and to develop a closer relationship with them,” said David Hopkinson, chief commercial officer at MLSE. “Partnering with one of Canada’s top names in home and auto insurance allows our fans access to an innovative and quality insurance product that will provide them with the protection they need in their lives along with the opportunity to get closer to the teams they love.”

Transcontinental Media G.P.