IBAO talks insurance, mentoring and marketing
The Insurance Brokers Association of Ontario (IBAO) made a stop in Toronto for a members’ town hall that occurred earlier this month. The full-day event was an opportunity for members to have their say regarding the association’s future and topics such as auto reform and technology.
In addition, broker members had an opportunity to learn from the event’s feature speakers, which included Dr. Karyn Gordon, CEO of DK Leadership and a frequent speaker on relationship and career issues. Gordon explained to the broker audience why mentoring is the “secret sauce” to bridging the generation gaps within an office environment and improving employee retention.
The event also featured a presentation by Darrell Keezer, founder and CEO of Candybox Marketing, who discussed contemporary marketing strategies brokers can use toward consumers who turn to technology for most common tasks.
Read Canadian Insurance Top Broker’s coverage of the event, Engage younger employees through mentoring.